Mass Medi A Powerful Instrument Of Social Control - 887 Words

The mass media refers to means of communicating with large numbers of people without direct personal contract. The mass media is a major source of information and ideas. Theses can shape people’s attitudes and so some degree directs their behaviour. Mass media in this modern time industrial society is a powerful instrument of social control. Newspaper and television broadcasting are all under mass media, the internet was introduced globally by Tim Berners-Lee who can up the idea of www which means the world-wide web and this was In the year 1990. A lot of technology improved for example flight, electricity, communication, transportation and much more other technical development and this was in the 20th century when all this developed . However in this recent times this development has brought a major change to our lives due to our smart phones, laptops , computer etc. this technical things are good advantage to us because it helps us and makes things much easier and quicker to use . In our smartphones we have specific features such as GPs, web Brower, Wi-Fi connectivity and so much more. Buzzle (2015) These promote not only the products, but also the moods, attitudes, and a sense of what is and is not important. Mass media makes a possible impression of celebrity. However without movies, magazines, and news media to reach across people all over the world people could not become famous. In fact, only political and business leaders, as well as the few notorious outlaws,Show MoreRelatedCorrelation Between Mass Media And Digital Media Essay1890 Words   |  8 PagesLatzer (2013). In relation to mass communication, media convergence incorporates insights and methods to describe, characterises and understanding of digital media (Latzer, 2013). Convergence adequately describes the relationship between mass media and digital media. Mass media refers to ability to communicate openly and internationally to many receivers within a limited amount of time. The latest digital forms have expanded speed, capacity, and transmission efficiently of mass media platforms (McquailRead MoreThe Impact o f Electronic Media on Performance of Students11847 Words   |  48 Pagesespecially television, mobile phone and computer plays in shaping social behaviour among school student and in the society. Stephenson (1967) a British psychologist, as cited in Folarin (2005, p.170), divides student’s activities into work and play. The former involving in study, thinking and production, while the latter deals with entertainment, relaxation or self satisfaction. He further says that high school student use mass communication more as play than as learning, more for pleasure and